The final project for my Typographic Systems course was to create a new brand identity for any business of our choice, and I chose a local store, Record Swap, a place that I love and I wanted to see what I could come up with. My color choices come from the inner sticker on classic vinyls, the type choices are also inspired by vintage aesthetics. I created mock-ups for various forms of advertisements as well as promotional social media posts, as well as coming up with patterns that could be used.